Multimedia Math in Utrecht

That’s Youtracked, if you want to know how not to pronounce the name of this city in The Netherlands. Don’t bother trying the Dutch if you’re a non-native speaker.

But that’s not the point.

RTV Utrecht works exclusively with camjo reporters (video journalists) nowadays. Inspired and trained by Michael (I’ve been about anywhere on the media planet) Rosenblum, this regional network decided to go all out. Editors and reporters know how to pick up a camera, shoot some stuff and prepare it for broadcast.

RTV Utrecht

I can’t vouch for the quality, since I don’t watch their news programs, but I am intrigued by the numbers they came up with. Managing editor Wim Kramer in Dutch media magazine Spreek’buis: “In the old situation four people would work on one story: Producer, reporter, camera person and an editor. Adding up their work hours one item would take 15 hours. A camjo reporter would need an average of 9.3 hours. A difference of 5.7 hours, which is 38.5 hours a week.”

Again, this is just number crunching. But don’t we all look at the bottom line nowadays? Click on their logo up here to see for yourself. And also, don’t forget to take a peek at their User Generated News site Proof that national networks sometimes don’t set the pace. A lot of exciting stuff going on at city and regional level.


One Response to “Multimedia Math in Utrecht”

  1. Marko Says:


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